Hot Spot

Beep. Beep. Jeep!

Do you know when is the golden time for advertising? Super Bowl, of course. Millions pairs of eyes are  fixed on the TV screen, staring at every other commercial break with proven lack of discrimination.

Some of the biggest brands are creating campaigns especially  for the Super Bowl – fresh, different, controversial… a true blessing for a blog like this one.

The advertising everyone’s talking about this season is the new Jeep commercial – the only one that was placed horizontally on the vertical TV screens. The spot tells the journey of the brand and its impressive 75-year history through a series of emotional “Portraits.”

And because this is not a spoiler, I am not going to tell you you the slogan – one of the best created! Really.



2015|And may the Squad be with you

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