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Dumb and Dumbbell

It’s real! Pepsi Light transformed its 2 l bottle into a 2 kg dumbbell. This year Almap BBDO (Brazil) revealed its project for package redesign and broke into the ad news. When Light gets heavy, here is the result: In fact, we’ve seen such package examples several years earlier. Can you spot the difference?   The question… Continue reading Dumb and Dumbbell