Hot Spot

Dumb and Dumbbell

It’s real! Pepsi Light transformed its 2 l bottle into a 2 kg dumbbell. This year Almap BBDO (Brazil) revealed its project for package redesign and broke into the ad news.

When Light gets heavy, here is the result:


In fact, we’ve seen such package examples several years earlier. Can you spot the difference?


The question is why the fitness freaks would drink Pepsi at all? But still… the design is fresh, catches the eye and even not so original itself – it’s too cool to be left not mentioned.

So thank you, Pepsi, for your creative efforts during time. 😉



2016|And may the Squad be with you

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