Ivan Chermayeff is often called the “logo genius” – his works are all around us today. He is responsible for the clean corporate identity of NBC, the Museum of Modern Art, National Geographic, Mobil Oil, PanAm… And the combination of clarity and wit made Chermayeff a favourite illustrator for newspapers and magazines.
“It’s important not to think too hard” – admits the logo master. His collages often appear after only 15 seconds of work.
Despite his precise shapes and colors hi says his favorite activity is to cut colored paper with scissors. May be this is due to the fact that the logo legend does not even have a computer or a mobile phone. Or may be this activity is simply a reflection of the true artist inside.
“In the 50’s, when a cab driver asked what you did, and you said graphic design, you’d have to explain it for an hour.” – says Chermayeff.
One thing is for sure, there is no one in the graphic design business who needs to be introduced to the works of the living logo legend.
Long live the logo King!
More about the logotypes created by Chermayeff & Geismar, here:
2016|And may the Squad be with you
