Hot Spot

Mother of God

There is a Superwoman myth dating back in the 1970’s – women are supposed to raise kids, have careers, save the Earth and create little miracles every other day. Sure, Superwomen CAN DO IT – we’ve seen it on TV.

There is a new myth buster in town called Organic Valley.

Dear women, feel free to wake up grumpy in the morning, to hate your kids sometimes, to feel like dying when you exercise ¬†and dream to overeat with chocolate. I’ve seen it on TV.

2016|And may the Squad be with you


Hot Spot

Dumb and Dumbbell

It’s real! Pepsi Light transformed its 2 l bottle into a 2 kg dumbbell. This year¬†Almap BBDO¬†(Brazil) revealed its project for package redesign and broke into the ad news. When Light gets heavy, here is the result: In fact, we’ve seen such package examples several years earlier. Can you spot the difference?   The question… Continue reading Dumb and Dumbbell

Hot Spot

Face It – or How Donald Trump Became Huge Creative Inspiration

You can’t have a face like this and expect the creative minds to pass it by. CSS experts, graphic designers, copywriters, illustrators or mortal citizens with a sense of humor – we all just can’t help leaving a creative imprint on Internet. Get some of¬†the best ones bellow:     2016|And may the Squad be… Continue reading Face It – or How Donald Trump Became Huge Creative Inspiration

Hot Spot

Are You Single? You Win.

They are beautiful. They are icons. They are some everyday objects drawn only with a single line. Differantly¬†is the Paris-based creative studio, responsible for that project. Thank you, guys, for giving us hope that being single is so damn cool! You can have your free pack here:¬†   2015|And may the Squad be with you… Continue reading Are You Single? You Win.

Hot Spot

FIATastic Digital Campaign

One of my¬†favorite OOH campaigns this year include FIAT’s Safety Wi Fi. Simple and brilliant identity, created by Leo Burnett, Brazil. No wonder the campaign won Clio award this year.

The challenge – more that 90% of the passengers in the back car seats don’t bother to put their seat belts. Fiat dared to change that by rewarding them with a free Wi Fi access activated only after the passenger buckles his seat belt.

Nice job! Check the whole case study here:


2015|And may the Squad be with you

Hot Spot

Who Will Dream in Gold This Year?

This Academy Creative Director Ford¬†Oelman revealed his¬†dreamy tagline for this year’s ceremony ad campaign –¬†“We all dream in gold.” That line is written in scripted gold on a series of print ads featuring black-and-white photos of Hollywood stars holding their trophies at recent Oscars shows. Missing someone¬†on those¬†posters? Not anymore, I bet! OK, Leo, rise… Continue reading Who Will Dream in Gold This Year?

Hot Spot

This is Not the End

The calm Lord of Semiotics and Philosophy faced the final curtain. Umberto Eco created worlds and wonders, changed perspectives and challenged many thinkers. And he will continue to do just the same with the help of the¬†major amount of literary works he left behind. Since this is not the end let’s recall some marvelous book… Continue reading This is Not the End