Hot Spot

FIATastic Digital Campaign

One of my favorite OOH campaigns this year include FIAT’s Safety Wi Fi. Simple and brilliant identity, created by Leo Burnett, Brazil. No wonder the campaign won Clio award this year.

The challenge – more that 90% of the passengers in the back car seats don’t bother to put their seat belts. Fiat dared to change that by rewarding them with a free Wi Fi access activated only after the passenger buckles his seat belt.

Nice job! Check the whole case study here:


2015|And may the Squad be with you

Hot Spot

Happy Vegantine’s Day|18+

I admire vegans! Sorry! PETA US and its latest controversial TV spot ‘Last longer’ rocks! Literally. Keep calm, eat your veggies & last longer in bed!

Check out the Valentines’s video here:

2015| And may the Squad be with you


Open diary

Wonder Bars

Today we’re talking about the most seductive women’s objects. Yep, the chocolate bars. Berlin laready has it’s own Typographic Chocolate. The extremely delicious student project happened at the University of Applied Sciences Berlin, Department of Communication Design, under the direction of Prof. Jürgen Huber. The aim of the course was to create a product with… Continue reading Wonder Bars

Design & Print Ad

Facebook Rules

Да, да, знаем, че кориците във фейса отдавна са интригуващ инструмент за генериране на допълнително внимание. Но и нашата корица за фейсбук страница не е от скоро. Просто… и това ни е минало през главата.       AD SQUAD 2013

Open diary

Rover & Over

Това са 25 от най-добрите печатни реклами на Роувър. Галерия тук: Въпросът е защо и днес не могат да се измислят такъв дизайн и копирайтинг?! Понякога едно Made in Ловеч не е достатъчно. Дано да греша.   Tanya Doseva Ad Squad 2011