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Ivan Chermayeff is often called the “logo genius” – his works are all around us today. He is responsible for the clean corporate identity of NBC, the Museum of Modern Art, National Geographic, Mobil Oil, PanAm… And the combination of clarity and wit made Chermayeff a favourite illustrator for newspapers and magazines.
“It’s important not to think too hard” – admits the logo master. His collages often appear after only 15 seconds of work.
Despite his precise shapes and colors hi says his favorite activity is to cut colored paper with scissors. May be this is due to the fact that the logo legend does not even have a computer or a mobile phone. Or may be this activity is simply a reflection of the true artist inside.
“In the 50’s, when a cab driver asked what you did, and you said graphic design, you’d have to explain it for an hour.” – says Chermayeff.
One thing is for sure, there is no one in the graphic design business who needs to be introduced to the works of the living logo legend.
Long live the logo King!
More about the logotypes created by Chermayeff & Geismar, here:
2016|And may the Squad be with you
The World Theatre Day is the creation of the International Theatre Institute (ITI) and is celebrated annually on the 27th March by ITI Centres and the international theatre community. One of the most important of these is the circulation of the World Theatre Day International Message through which at the invitation of ITI, a figure of world… Continue reading No More Drama?
You can’t have a face like this and expect the creative minds to pass it by. CSS experts, graphic designers, copywriters, illustrators or mortal citizens with a sense of humor – we all just can’t help leaving a creative imprint on Internet. Get some of the best ones bellow: 2016|And may the Squad be… Continue reading Face It – or How Donald Trump Became Huge Creative Inspiration
They are beautiful. They are icons. They are some everyday objects drawn only with a single line. Differantly is the Paris-based creative studio, responsible for that project. Thank you, guys, for giving us hope that being single is so damn cool! You can have your free pack here: https://drive.google.com/file/d/0B91MImlzDQkUZG1IVE1BTDVySUE/view 2015|And may the Squad be with you… Continue reading Are You Single? You Win.
This Academy Creative Director Ford Oelman revealed his dreamy tagline for this year’s ceremony ad campaign – “We all dream in gold.” That line is written in scripted gold on a series of print ads featuring black-and-white photos of Hollywood stars holding their trophies at recent Oscars shows. Missing someone on those posters? Not anymore, I bet! OK, Leo, rise… Continue reading Who Will Dream in Gold This Year?
Ето това е да ти иде отръки.
Още един талантлив артист – Seb Lester, чиято работа е трудно да повярваш, че не е дело на компютър. Прецизен до безобразие.
Насладете се на ръчно рисуваните му лога във видеото:
2015|And my the Squad be with you!
Summer is to gather ideas for the next strong season. Here are some of the most interesting graphic design trends for 2015. Full story here: http://www.digitalinformationworld.com/2015/01/graphic-design-trends-infographic.html Be brave and may the Squad be with you. Ad Squad 2015
Have you ever dreamed of working with Paul Rand instead of having this ^%$@$&#()$ Art Director around you and your latest logo? Now you have the chance to find out what Mr Rand would say about your work. And no, there is no need to raise a spirit. Just take the quiz and be honest in answering… Continue reading The Seven Wonders of the Logo
So, you’re a big bug. What would your business card look like? Bellow you will find inspiration form some important men – from Einstein to Obama and their choise of business card style. And you? What are you waiting for? Ad Squad 2015