Hot Spot

Dumb and Dumbbell


It’s real! Pepsi Light transformed its 2 l bottle into a 2 kg dumbbell. This year Almap BBDO (Brazil) revealed its project for package redesign and broke into the ad news. When Light gets heavy, here is the result: In fact, we’ve seen such package examples several years earlier. Can you spot the difference?   The question… Continue reading Dumb and Dumbbell

Hot Spot

No More Drama?


The World Theatre Day is the creation of the International Theatre Institute (ITI) and is celebrated annually on the 27th March by ITI Centres and the international theatre community. One of the most important of these is the circulation of the World Theatre Day International Message through which at the invitation of ITI, a figure of world… Continue reading No More Drama?

Hot Spot

Face It – or How Donald Trump Became Huge Creative Inspiration


You can’t have a face like this and expect the creative minds to pass it by. CSS experts, graphic designers, copywriters, illustrators or mortal citizens with a sense of humor – we all just can’t help leaving a creative imprint on Internet. Get some of the best ones bellow:     2016|And may the Squad be… Continue reading Face It – or How Donald Trump Became Huge Creative Inspiration

Hot Spot

Are You Single? You Win.


They are beautiful. They are icons. They are some everyday objects drawn only with a single line. Differantly is the Paris-based creative studio, responsible for that project. Thank you, guys, for giving us hope that being single is so damn cool! You can have your free pack here: https://drive.google.com/file/d/0B91MImlzDQkUZG1IVE1BTDVySUE/view   2015|And may the Squad be with you… Continue reading Are You Single? You Win.

Hot Spot

Who Will Dream in Gold This Year?


This Academy Creative Director Ford Oelman revealed his dreamy tagline for this year’s ceremony ad campaign – “We all dream in gold.” That line is written in scripted gold on a series of print ads featuring black-and-white photos of Hollywood stars holding their trophies at recent Oscars shows. Missing someone on those posters? Not anymore, I bet! OK, Leo, rise… Continue reading Who Will Dream in Gold This Year?

Hot Spot

This is Not the End


The calm Lord of Semiotics and Philosophy faced the final curtain. Umberto Eco created worlds and wonders, changed perspectives and challenged many thinkers. And he will continue to do just the same with the help of the major amount of literary works he left behind. Since this is not the end let’s recall some marvelous book… Continue reading This is Not the End