Hot Spot

Mother of God

There is a Superwoman myth dating back in the 1970’s – women are supposed to raise kids, have careers, save the Earth and create little miracles every other day. Sure, Superwomen CAN DO IT – we’ve seen it on TV.

There is a new myth buster in town called Organic Valley.

Dear women, feel free to wake up grumpy in the morning, to hate your kids sometimes, to feel like dying when you exercise  and dream to overeat with chocolate. I’ve seen it on TV.

2016|And may the Squad be with you


Hot Spot

FIATastic Digital Campaign

One of my favorite OOH campaigns this year include FIAT’s Safety Wi Fi. Simple and brilliant identity, created by Leo Burnett, Brazil. No wonder the campaign won Clio award this year.

The challenge – more that 90% of the passengers in the back car seats don’t bother to put their seat belts. Fiat dared to change that by rewarding them with a free Wi Fi access activated only after the passenger buckles his seat belt.

Nice job! Check the whole case study here:


2015|And may the Squad be with you

Hot Spot

Beep. Beep. Jeep!

Do you know when is the golden time for advertising? Super Bowl, of course. Millions pairs of eyes are  fixed on the TV screen, staring at every other commercial break with proven lack of discrimination.

Some of the biggest brands are creating campaigns especially  for the Super Bowl – fresh, different, controversial… a true blessing for a blog like this one.

The advertising everyone’s talking about this season is the new Jeep commercial – the only one that was placed horizontally on the vertical TV screens. The spot tells the journey of the brand and its impressive 75-year history through a series of emotional “Portraits.”

And because this is not a spoiler, I am not going to tell you you the slogan – one of the best created! Really.



2015|And may the Squad be with you

Hot Spot

Happy Vegantine’s Day|18+

I admire vegans! Sorry! PETA US and its latest controversial TV spot ‘Last longer’ rocks! Literally. Keep calm, eat your veggies & last longer in bed!

Check out the Valentines’s video here:

2015| And may the Squad be with you