There is a Superwoman myth dating back in the 1970’s – women are supposed to raise kids, have careers, save the Earth and create little miracles every other day. Sure, Superwomen CAN DO IT – we’ve seen it on TV.
There is a new myth buster in town called Organic Valley.
Dear women, feel free to wake up grumpy in the morning, to hate your kids sometimes, to feel like dying when you exercise and dream to overeat with chocolate. I’ve seen it on TV.
Ivan Chermayeff is often called the “logo genius” – his works are all around us today. He is responsible for the clean corporate identity of NBC, the Museum of Modern Art, National Geographic, Mobil Oil, PanAm… And the combination of clarity and wit made Chermayeff a favourite illustrator for newspapers and magazines.
“It’s important not to think too hard” – admits the logo master. His collages often appear after only 15 seconds of work.
Despite his precise shapes and colors hi says his favorite activity is to cut colored paper with scissors. May be this is due to the fact that the logo legend does not even have a computer or a mobile phone. Or may be this activity is simply a reflection of the true artist inside.
“In the 50’s, when a cab driver asked what you did, and you said graphic design, you’d have to explain it for an hour.” – says Chermayeff.
One thing is for sure, there is no one in the graphic design business who needs to be introduced to the works of the living logo legend.
Long live the logo King!
More about the logotypes created by Chermayeff & Geismar, here:
One of my favorite OOH campaigns this year include FIAT’s Safety Wi Fi. Simple and brilliant identity, created by Leo Burnett, Brazil. No wonder the campaign won Clio award this year.
The challenge – more that 90% of the passengers in the back car seats don’t bother to put their seat belts. Fiat dared to change that by rewarding them with a free Wi Fi access activated only after the passenger buckles his seat belt.
Do you know when is the golden time for advertising? Super Bowl, of course. Millions pairs of eyes are fixed on the TV screen, staring at every other commercial break with proven lack of discrimination.
Some of the biggest brands are creating campaigns especially for the Super Bowl – fresh, different, controversial… a true blessing for a blog like this one.
The advertising everyone’s talking about this season is the new Jeep commercial – the only one that was placed horizontally on the vertical TV screens. The spot tells the journey of the brand and its impressive 75-year history through a series of emotional “Portraits.”
And because this is not a spoiler, I am not going to tell you you the slogan – one of the best created! Really.
